Fox's "Free Ride" & "The Loop" Why?

Why is FOX starting two new sitcoms with lead actors that look so much
alike?

Ronnie...

There was a time when William Ragsdale of "Herman's Head," Rob Morrow of
"Northern Exposure" and Grant Shaud of "Murphy Brown" were all on the
air simultaneously. I found this confusing. :)

I found it strange that Tom Cavanaugh/"Ed" and Zach Braff/"Scrubs"
popped up at the same time. And then, whaddya know? Cavanaugh eventually
turns up as Braff's brother on "Scrubs."

David...

Do all white people look the same to you?

I'm thinking less savvy tv viewers, like Ian, will get get confused and
think they're the same show and that FOX can't make up its mind on the
title.

..
Mr. Hole

The favor of your reply is requested.

"You would make a destructive god, Mr. Hole, but as a human, you remain
pathetic and ineffectual." -- Heck