Selected Nielsen Comparisons

Continuing comparisons, cause I still find them interesting. The numbers
are based on Weekly Nielsen finals.

Doubling up on weeks because, basically, not a lot interesting was
hapening.

The numbers represent viewers, in millions.

Comparing the top WB shows to the top UPN shows (3 million plus)
Sorted by average for new episodes

0123 0130 0206 New Vwrs Ave Rpt Vwrs Ave Eps Ave
Gilmore Girls WB R2.6 5.2 5.4 14 81.0 5.79 7 21.5 3.07 21 4.88
Smallville WB 6.3 5.4 5.4 14 79.4 5.67 6 18.0 3.00 20 4.87
Seventh Heaven WB 5.2 6.3 5.9 14 79.1 5.65 6 20.4 3.40 20 4.98
EHC UPN R3.5 4.2 4.4 14 72.7 5.19 7 27.1 3.87 21 4.75
ANTM UPN ---- ---- ---- 13 65.8 5.06 -- ---- ---- 13 5.06
Supernatural WB R2.2 5.8 4.3 14 67.8 4.85 6 14.8 2.47 20 4.13
BATG (Th-900) WB 4.4 4.6 4.1 5 22.3 4.46 1 1.7 1.70 6 4.00
WWW Smackdown UPN 4.6 4.7 4.8 22 95.0 4.32 -- ---- ---- 22 4.32
Charmed WB R3.0 ---- 3.3 14 55.6 3.97 3 6.8 2.27 17 3.67
Everwood WB ---- ---- ---- 9 35.1 3.90 3 5.3 1.77 12 3.40
Girlfriends UPN R3.0 R2.9 3.9 12 45.1 3.76 8 22.2 2.78 20 3.37
Reba WB 4.0 3.6 ---- 14 52.3 3.74 4 12.5 3.13 18 3.60
All of Us UPN R2.9 R2.9 3.7 12 43.3 3.61 7 19.4 2.77 19 3.30
Half and Half UPN R2.6 R2.9 3.6 12 41.5 3.46 8 20.3 2.54 20 3.09
One on One UPN R2.8 R2.6 3.1 12 38.5 3.21 7 17.8 2.54 19 2.97
One Tree Hill WB 2.7 3.0 2.9 14 44.0 3.14 4 7.4 1.85 18 2.86
Love, Inc. UPN R2.0 2.3 2.7 14 43.3 3.09 7 16.0 2.29 21 2.85

Nothing of great interest here, except that Chris has re-plateaued lower (
but is still repeating well), 7th is slowly but surely gaining ground on
GG and Smallville, and Love, Inc. keeps moving toward a below 3 million
average.

Monday Comparisons
0123 0130 0206 New Vwrs Ave Rpt Vwrs Ave
King of Queens CBS 11.4 R9.6 11.6 14 156.2 11.16 7 65.8 9.40
How I Met Your Mother CBS 10.8 R8.8 10.9 14 148.8 10.63 7 59.7 8.53
Seventh Heaven WB 5.2 6.3 5.9 14 79.1 5.65 6 20.4 3.40
Related Mon-900 WB 2.2 2.5 2.5 8 21.2 2.65 6 11.6 1.93
One on One UPN R2.8 R2.6 3.1 12 38.5 3.21 7 17.8 2.54
All of Us UPN R2.9 R2.9 3.7 12 43.3 3.61 7 19.4 2.77
Girlfriends UPN R3.0 R2.9 3.9 12 45.1 3.76 8 22.2 2.78
Half and Half UPN R2.6 R2.9 3.6 12 41.5 3.46 7 17.4 2.49

HIMYM hasn't thrown up Idol type numbers, but is has consistently been
about a half-million to 3/4ths million below KoQ for new eps, and
consistently over 10 million for new eps. That will likely be good enough
for renewal.

Ian J. Ball...

See my comments in David's other CBS scheduling thread - I think I know
exactly where HIMYM will end up.

Tuesday Comparisons
0123 0130 0206 New Vwrs Ave Rpt Vwrs Ave
Gilmore Girls WB R2.6 5.2 5.4 14 81.0 5.79 7 21.5 3.07
Bones Fox ---- ---- ---- 9 71.8 7.98 5 27.0 5.40
Supernatural WB R2.2 5.8 4.3 14 67.8 4.85 6 14.8 2.47

The Supernatural folks, very patriotically, think the State of the Union
should be a weekly event.

Ian J. Ball...

To paraphrase Jimi Hendrix, the show deserves "the gun" IMHO.

Wednesday Comparison
0123 0130 0206 New Vwrs Ave Rpt Vwrs Ave
South Beach (800) UPN 1.4 1.3 1.4 5 7.9 1.58 -- ---- ----
Veronica Mars (900) UPN 1.6 2.1 2.1 13 36.1 2.78 5 8.7 1.74
Beauty & the Geek WB R2.6 R3.1 R2.7 1 2.6 2.60 5 13.0 2.60
Bones Fox 11.4 12.6 11.9 3 35.9 11.97 -- ---- ----
One Tree Hill (800) WB 2.7 3.0 2.9 14 44.0 3.14 4 7.4 1.85
Freddie ABC 6.1 5.3 6.0 12 90.1 7.51 2 12.4 6.20
George Lopez ABC 6.3 5.8 6.4 12 90.2 7.52 2 14.5 7.25

Hey, South Beach broke its downward spiral (it's unofficially been
announced that UPN is going to pull VM till Top Model returns, apparaently
they are going to cruelly make Sough Beach keep broadcasting)

Ian J. Ball...

I was just think about this, and I think it boils down to this - UPN
just doesn't *care* anymore.

They're going out of business, so they're just going to leave SB on,
because they don't care.

However, they pulled VM because they *do care* about that show, and want
to do as much as they can to see that it makes it to The CW. (We'll see
if it works...)

Meanwhile, the Bones folks are devout Idol fans.

Ian J. Ball...

I'm sure there's a joke in here somewhere, I'm just not sure I get it.

Thursday Comparisons
0123 0130 0206 New Vwrs Ave Rpt Vwrs Ave
The O.C. (900) Fox 5.7 5.4 5.3 5 26.9 5.38 1 2.5 2.50
That 70s Show (800) Fox R5.7 R5.8 R4.7 -- ---- ---- 5 26.5 5.30
That 70s Show (830) Fox 5.7 5.8 5.1 5 27.7 5.54 -- ---- ----
Smallville WB 6.3 5.4 5.4 14 79.4 5.67 6 18.0 3.00

Ian J. Ball...

If FOX renews "The O.C." next season, they *must* move it to another
night (*not* Fridays!).

It's just that simple.

EHC UPN R3.5 4.2 4.4 14 72.7 5.19 7 27.1 3.87
Love, Inc. UPN R2.0 2.3 2.7 14 43.3 3.09 7 16.0 2.29
Beauty and the Geek WB 4.4 4.6 4.1 5 22.3 4.46 1 1.7 1.70
Eve UPN R1.8 2.0 2.4 14 37.9 2.71 7 14.2 2.03
Cuts UPN R1.9 1.9 2.5 14 34.8 2.49 7 13.2 1.89

Friday Comparisons
0123 0130 0206 New Vwrs Ave Rpt Vwrs Ave
WWW Smackdown UPN 4.4 4.7 4.8 22 95.0 4.32 -- ---- ----
WILAY (800) WB 2.4 2.0 ---- 14 33.4 2.39 4 8.4 2.10
Living With Fran 830 WB 2.2 2.0 ---- 4 8.2 2.05 -- ---- ----
Living With Fran 930 WB ---- ---- ---- 6 17.2 2.87 -- ---- ----
Reba (900) WB 4.0 3.6 ---- 14 52.3 3.74 4 12.5 3.13
Twins (830) WB ---- ---- ---- 6 15.2 2.53 -- ---- ----
Twins (930) WB 3.1 2.7 ---- 10 27.8 2.78 3 6.9 2.30

Ian J. Ball...

It looks like all of these, save "Reba", will finish up their seasons in
March. ("Fran" definitely will; I'm not sure about the other two.)

That would seem to indicate that "Reba" is the only comedy that will
make it to The CW (maybe)...

Movie (Swimfan) WB ---- ---- R1.7 -- ---- ---- 1 1.7 ----
MITM Fox ---- ---- ---- 10 34.9 3.49 -- ---- ----
Bernie Mac Fox 4.2 3.2 ---- 15 55.9 3.73 -- ---- ----
Bernie Mac (830) Fox R4.2 R3.1 ---- 1 4.0 4.00 4 14.3 3.58
Trading Spouses Fox 5.5 4.7 ---- 4 20.5 5.13 1 5.5 5.50
Arrstd Dev (800) Fox ---- ---- 3.1
Arrstd Dev (830) Fox ---- ---- 3.2
Arrstd Dev (900) Fox ---- ---- 3.5
Arrstd Dev (930) Fox ---- ---- 3.4

I'm not going to bother figuring which ADs were new and which (if any)
were repeats. This marks the mumpty-mumpth week that Smackdown has beat
the Fox lineup for the night.

Selected Nielsen Comparisons - Weeks 20 & 21