Ford Developing Car Design Reality Show

Ford Launching Concept Car Reality Show
Thursday April 27 7:19 AM ET

If singing, cooking and clothing design can sell as reality TV, why not
designing dream cars?

Ford Motor Co., a sponsor of Fox's "American Idol" reality show, is
planning its own television reality program in which the participants
develop concept cars with Ford designers, the Detroit News reported in
Thursday editions.

Ford showed a promotional video about the program at a dealer's meeting
Wednesday and is working on lining up a network, the newspaper said.

"It's a very cool idea," said analyst Jim Sanfilippo of Automotive
Marketing Consultants Inc., who called it a good way to convey Ford's
message to the buying public. "It's a way to engage the audience in a
way that they can identify it."

[
It's a cool idea, if they can find contestants who are creative enough
to actually help design new cars. That's way more difficult than those
gadgets on "American Inventor".

Obveeus...

Do you think the contestants will have anything to do with the actual car
design...or will they just be designing pretty outsides after being given
length/width/height?

...given that it takes Ford a decade or more to bring a design to the road,
I don't see this show gaining a big following.

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