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"CBS Evening News" doing live internet simulcast
Thu, 17 Aug 2006 11:21:25 -0400
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David...
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from broadcasting and cable
CBS Evening News To Be Shown Live on Internet
by P.J. Bednarski
The new CBS Evening News With Katie Couric will be simulcast live on
the Internet every evening, starting with its premiere Sept. 5. The
Hunter Rose...
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Ya know, I'm *really* looking forward to the September 6th
episode of "The Daily Show with Jon Stewart"...
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move, announced this morning, makes CBS News the first of the network
newscasts to use the Internet for simultaneous transmission of the
news.
CBS, with the oldest viewership of all the networks, and with the
lowest rated evening news, hopes Couric will help lower the
demographic; moving the news to the Internet would likely help
overall. CBS News President Sean McManus, in a statement, called it "a
groundbreaking development in making the program available to the
largest possible audience."
In addition to the live simulcast, Evening News will be able to to be
be viewed as an on-demand program any time after the live simulcast.
CBS News has for years allowed Web visitors to pick and chooses
stories from the newscast, and that will continue.
Web visitors will have to register to watch the newscast live. Also
the live and on-demand versions will run with advertising support.
B&C will have more details as this story develops.
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