Advertisers demand accurate numbers / accountability

"Speakers at the American Association of Advertising Agencies (Four
A's) annual conference in Orlando, Fla., last week urged the TV
industry to adopt a system for measuring how many viewers watch their
ads. The Internet is accountable, say advertisers, while television,
with the largest reach of any medium, is not."

.

Bozo the Evil Klown...

They have a system. Nielsen is perfectly happy to do more detailed
ratings analysis ***IF*** the industry is willing to pay for the extra
viewers that would need to be polled for the more accurate numbers.
This is the foundation for the Sweeps Months, where the ratings for
those four months are used to set ad rates (and so all the big specials
and stunts are hauled out for Sweeps, thus making them the least
representative numbers).

called My ABC this spring, where viewers can watch free episodes of
top-rated shows online, with three ads per episode that can't be
fast-forwarded through."

Bozo the Evil Klown...

Can they still be gone-to-the-bathroomed through?

.

INTERESTING: "Networks can address the accountability issue in two
ways, said Wall Street expert Tom Wolzien: figure out how to give the

Bozo the Evil Klown...

*FIRST* the broadcast nets have to unbunch their panties and accept the
numerical facts: More people watching more cable means less people
watching the game shows the broadcast nets keep shovelling out in prime
time.

ad industry the feedback it wants, or rethink TV's role-recasting
it as more of an entry point, not a final destination, to platforms
like the Internet. He likened that to the way the movie industry uses
theatrical releases to build a brand, and then makes money on it when
people buy DVDs."

Bozo the Evil Klown...

Some money is made in theaters for the more popular movies, but IIRC
the concessions (400% markup on popcorn, for example) are only for the
theater itself; the studio only gets some percentage of the ticket
sales.

*****

The Joker in the Eeeeeeeeeevil Cabal deck of cards.

"You're a figment of my imagination- the *least* you could do is take
your top off!!"
Rodney McKay to his hallucination of Samantha Carter