ABC spins Wednesday's numbers

Quick Take for Wednesday, October 4, 2006 - Final Ratings

ABC Dominates Wednesday, Beating its Nearest Competition On the Night
by 2.3 Million Viewers and by 33% in Adults 18-49

ABC Claims the Top 2 Most Watched Shows on Wednesday and 3 of the Top
4 in Adults 18-49

"DWTS the Results Show" Achieves Series Highs, Winning 8-9pm For the
Fourth Week in a Row Among Total Viewers and Adults 18-49

Obveeus...

So, how much of the 'series high' was handed to them by NBC shifting Biggest
Loser out of the 8pm timeslot? Seems like the two shows might have a
similar fanbase.

Third Season Premiere of "Lost" is Wednesday's No. 1 Program, Drawing
the Series' Largest Audience Since January and Top Adult 18-49 Number
Since February

"The Nine" Produces ABC's Best Numbers in the Time Period with Regular
Programming in 1 Year and its Top Adult 18-49 Rating Since November

Wednesday Night (8:00-11:00 p.m.)

ABC delivered a dominant victory on Wednesday night, beating its
nearest competition (CBS) by 2.3 million viewers (16.1 million vs.
13.8 million) and by 33% in Adults 18-49 (5.6/15 vs. 4.2/11). ABC also
won the night among Adults 18-34 (4.5/13) and Adults 25-54 (6.6/16).

* ABC attracted its largest non-sports audience on Wednesday in more
than 1 year - since 9/21/05.

* ABC claimed the Top 2 most-watched programs of the night ("Lost" -
No. 1 and "DWTS the Results" - No. 2), while airing 3 of the Top 4
shows of the evening with Adults 18-49 ("Lost" - No. 1, "The Nine" -
No. 3 and "DWTS the Results" - No. 4).

"Dancing with the Stars the Results Show" (8:00-9:00 p.m.)

Growing from the prior week in viewers (+11% - 17.5 million vs. 15.8
million) and Adults 18-49 (+10% - 4.5/13 vs. 4.1/12), "Dancing with
the Stars the Results Show" won Wednesday's 8 o'clock hour for the
fourth straight week. Actress Vivica A. Fox was the next dancer to be
eliminated from the contest. In the hour, "DWTS the Results Show"
topped second-place CBS' "Jericho" by 6.7 million viewers and by 32%
in Adults 18-49 (10.8 million & 3.4/10).

* ABC's "Dancing" results show delivered a series-high in viewers and
young adults, offering the Network its largest non-sports audience in
the time period since May 2005 and its top Adult 18-49 number since
January 2006 - since 5/25/05 and 1/6/06, respectively.

"Lost" (9:00-10:01 p.m.)

The No. 1 TV program of the night, ABC's third season premiere of
"Lost" drew an average audience of 18.8 million viewers and a 7.7
rating, 19 share in Adults 18-49, overshadowing its closest 9 o'clock
time period competition (CBS' "Criminal Minds" = 15.2 million &
4.2/10).

* Topping last season's finale, "Lost" drew the series' largest
audience since January (1/25/06) and its highest Adult 18-49 number
since February (since 2/15/06). Compared to its average during the
2006 May Sweep in the hour, "Lost" was up by 20% in Total Viewers and
by 17% in Adults 18-49 (2006 May Sweep = 15.7 million viewers & 6.6/15
in Adults 18-49).

"The Nine" (10:01-11:00 p.m.)

ABC's "The Nine" debuted a strong second in the 10 o'clock hour among
viewers (11.9 million) and Adults 18-49 (4.6/12). "The Nine" towered
over "Kidnapped" (5.1 million & 1.9/5) in the time period, outdrawing
the NBC drama by 6.8 million viewers and by 142% in Adults 18-49.

* Excluding only last season's finale of "Lost," which ran into the
hour, "The Nine" produced ABC's largest audience with regular
programming in the time period since last September and its top Adult
18-49 rating since November - since 9/28/05 and 11/30/05,
respectively.

Source: Nielsen Media Research (Preliminary, Live+SD) 10/4/06.