"Science Fiction Theatre" in color in 1955 how was this possible

I was looking through old titles on epguides.com and came across this
old syndicated tv show from the 1950s and its listed as being in color
and even has a screen capture! Anyone know much about this program? I

weberm...

I remember watching it as a child. It was pretty lame.

would think the number of owners of color tvs in the mid 50s was so
small this would have been a big waste of time and indeed the show's
second season was B&W.

Steven L....

yeah, but to get more folks to buy color TV sets, the networks had to
start broadcasting more programs in color. Everybody knew color TV was
the Next Big Thing and the networks were trying to get it going.

(The same thing is true about HDTV or any other new innovation--you have
to jump-start it to get consumers to spend the money to buy into it.)

I believe the very first broadcast of a live TV program in color was
"Kukla, Fran and Ollie," in 1952. It used the brand-new RCA color
system developed under NBC's auspices, which eventually became the standard.

Default User...

NBC was a leader in broadcasting color programming, as it helped to
sell RCA color TVs.

Steven L....

Not quite.
The CBS color system was actually ahead of RCA's in the race to produce
color TV. CBS engineers were the first to generate a coherent live
color picture, while NBC's engineers were still futzing around. But the
initial CBS system used a clumsy spinning color wheel instead of RCA's
all-electronic design, so it never caught on.

Default User...

To clarify, NBC was a leader in getting color programs produced and
aired, because, "Bonanza in color sold a lot of RCA TVs." I don't
recall where I saw that quote.