Thursday 10/12/06 ratings

Prime-Time Thursday Ratings: ABC and CBS Split Leadership; Ugly Betty
is the Real Deal

David...

Forgot to mention this is from Marc Berman at mediaweek

Steven L....

We figured that out when he said "Personally, I think this is the worst
season to-date creatively for Survivor. There is no one to root for."

What would a daily ratings breakdown be without Berman's own editorializing?

Thursday 10/12/06 Metered Market Ratings
NETWORK HH RATING/SHARE
CBS 11.4/17
ABC 11.1/17
NBC 7.2/11
FOX 6.7/10
CW 3.1/5

telenovels...

I wonder why these numbers are different from zap2it's numbers? Any
ideas?

Fast National ratings*

William George Ferguson...

Berman's numbers above are Overnights (Metered Markets), Zap2It's numbers
are the Fast Nationals. Berman mixes ratings, using Overnights for the
Household ratings and Fast Nationals for the Viewers and 18-49 (since
Overnights don't provide those).

The differences reflect the differences between the Metered Markets and
the Nationals reflect fairly accurately the difference between the the
major urban areas (the Metered Markets are the 55 largest markets) and the
country as a whole.

Both numbers reflect the percentage of households with tv sets in the
group they are measuring. In the above numbers, 39.5 percent of the
Metered Market households were watching network television Thursday night,
while nationwide, 35.5 percent of the households were watching network tv.
For Fox and the CW, Fox had 15.5 percent of the network audience
nationwide, and 17 percent of the network audience in the Metered Markets,
while the CW has 6.5 percent of the network audience nationwide, and 7.8
percent of the network audience in the Metered Markets.

What this says, among other things, is that Fox and the CW do better in
the highly urban areas than the do in the nation as a whole. Not shown is

Obveeus...

Likely because people in the boonies are less likely to have a Fox/CW
station available.

videonovels...

Actually, it shows that ALL the networks do better in an urban market.
All the Nets have higher % households with the overnights (urban), than
with the fast nationals (urban + rural).

My theory- More Urban families stay inside watching tv, while rural
viewers tend to find other things to do, hence rural numbers are lower.

.

Personally I'd like to break my tv habit. Be more like the rural folk.
But I've watched tv (or played atari) ever since I was 5. The
flickering tube is part of who I am.

Plus, when your employer has you living in Michigan, 1000 miles from
home, in a tiny hotel room.... there's really not much else to do. ;-)

the 18-34 demographic, where Fox and the CW do markedly better. This
reflects the fact that their target audiences are a larger percentage of
the population, and watch television more, in the urban markets than in
the nation as a whole.

Obveeus...

people in the boonies need cable/dish...and when you look at the youngest
grounp of people 'out on their own', you will find many of the poorest
people...so they will be less likely than the average person to have
cable/dish. This opinion assumes that 18-34 year olds have moved out on
their own. In today's world, that is far too frequently not the case, but
the people still living in their parents homes when they are adults probably
don't have cable in their bedroom or control of the remote in the
livingroom. ;-)

-Percent Change From the Comparable Year-Ago Evening (Thursday
10/13/05)
(*versus the WB's combination of Smallville and Everwood)
ABC: +158, Fox: - 4, NBC: -17, CW: -18, CBS: -22