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NBC freshman shows have most internet buzz
Wed, 06 Dec 2006 13:56:39 -0500 rec.arts.tv
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from mediaweek
BrandIntel: NBC Frosh Shows Generate Most Internet Chatter John Consoli muzicmakr...
Despite that only one of NBC's five new fall shows, Heroes, can be considered a hit, the network's freshman series cumulatively are generating the highest amount of audience discussion on the Internet, while Fox's four ratings-troubled new shows are generating the least amount of discussion, according to a report issued by BrandIntel, a division of Brandimensions. Thanks to Heroes, and ratings underperformers Studio 60 on the Sunset Strip, Friday Night Lights, and 30 Rock, NBC’s new shows have generated 42 percent of online discussion about the new fall TV shows. ABC’s new shows, buoyed by the strong ratings performance of freshman hit Ugly Betty, are getting 25 percent of the discussion, while CBS’ new shows, strengthened by ratings solid Jericho and Shark, are getting 23 percent of the discussion. Fox’s new shows trail with just 10 percent of the online chatter. Heroes is dominating online discourse, which BrandIntel measures surrepetiously, with a 25.4 percent share of audience. Ugly Betty is next, capturing 14.1 percent of audience discussion, and Studio 60 is third, garnering 10.2 percent of audience discussion. CBS’ Jericho and Shark are next, with 6.1 percent and 5.8 percent of audience chatter, respectively, and Friday Night Lights (5.3 percent) and 30 Rock (4.4 percent) follow in sixth and seventh place among the 21 new shows that have aired so far this fall. Two ABC shows, The Nine (3.7 percent), which has been pulled off the air, and Brothers and Sisters (3 percent), doing adequately in the ratings on Sunday nights, along with Fox’s Standoff (2.8 percent), round out the Top 10 most discussed new shows. Heroes also leads the 21 new shows among audience sentiment, with a 3.97 rating as measured by BrandIntel. Ugly Betty is next with a 3.82 sentiment score, Studio 60 is third with a 3.72, followed by Friday Night Lights with a 3.62. Jericho and another CBS freshman drama Smith, which has already been canceled, are next with sentiment scores of 3.53. Another ratings challenged show, Fox’s Justice has a sentiment score of 3.52 for seventh place, followed by Shark (3.44), Standoff (3.43), and a tie among Brothers and Sisters and The Nine to round out the Top 10. Studio 60 was the show generating the most buzz in the last Brandimensions report, conducted in July/August prior to the start of the new season, and has slipped to third, still an extremely high ranking considering the show has not drawn the TV audience levels it was expected to. Heroes ranked second in the summer report and is now generating the most buzz, while Ugly Betty was fifth among buzz this summer and is now second. Jericho was sixth this summer and has moved up to fourth, while Friday Night Lights was seventh and has moved up to sixth. Making the biggest jumps in the discussion/buzz category were Shark, moving up from 14th place prior to the start of the season, to fifth, and Standoff, moving up from 20th to 10th. The BrandIntel report said the cast and writing are still driving Internet discussion for Studio 60, but many feel the show is still “too inside Hollywood.” Amanda Peet is named as the cast member with the highest volume of negative comments, with many adults 25-54 not finding her role believeable. Friday Night Lights is getting alot of support in discussions from men 18-49, which predictability of storylines being the biggest detraction. James Woods, the star of Shark, has gotten positive reviews from audiences online, and audiences have commented positively on the clever writing and original concept of Ugly Betty. On Brothers and Sisters, audiences enjoy the performances of stars Calista Flockhart and Rachel Griffiths, although one criticism is that the show is sometimes too dark and there should be some lighter moments. While Justice prior to the season was regarded as the best chance for a new show Fox hit, Standoff was able to capture more of the audience buzz, primarily because of Ron Livingston. To put together its report, BrandIntel gathered data from 4.2 million Internet search hits. muzicmakr...
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