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FOX launching morning show



Tue, 18 Jul 2006 12:27:18 -0400 rec.arts.tv
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Fox, Twentieth Launching Morning Show
By Allison Romano

Fox Television Stations and sister syndication arm Twentieth
Television plan to launch a live, national morning show in January on
all of Fox's O&O stations.

The new show will be hosted by Fox News Channel's Mike Jerrick and
Juliet Huddy and air live from 9 a.m. to 10 a.m. in most markets. The
show will lead out of Fox stations' hyper-local morning shows that are
strong performers in many markets.

“The timing is perfect for us to launch this program as the morning
news blocks on our Fox stations are stronger than they’ve ever been,"
Fox Television Stations CEO Jack Abernethy said in a statement. "That
strength, coupled with the changing face of the morning news
landscape, convinced us that the time to take advantage of this
opportunity is now.”

This will be Twentieth's second effort at a news program for the
station group. Last fall, the company launched a news show with
Geraldo Rivera, but ratings have been challenged.

“We are extremely excited about bringing this national morning program
to the Fox Television Stations and will look to build off the
unprecedented success of their local morning news programs to create
appointment viewing.” Twentieth Television President Bob Cook said in
a statement. “The vibrant chemistry between Mike and Juliet will be a
refreshing addition to the morning show arena.”

Jerrick and Huddy currently anchor FNC's DaySide and will continue
those duties until the end of the year.
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