CBS debutes "The Class" on TiVo

from multichannel news

CBS to Debut Show on TiVo
By Karen Brown

The debut of new CBS fall series The Class will go where no other show
has gone before -- directly to TiVo’s digital-video-recorder service.

The broadcast network announced Tuesday that for the first time, it
will launch a series debut not on the network, but via the TiVo
service.

TiVo’s 4.4 million subscribers will be able to view The Class one week
before it premieres Sept. 18 on CBS. They will also be able to see

Obveeus...

preview clips and footage from new shows Jericho, Smith and Shark.

“CBS’ partnership with TiVo is a creative new way to use DVR
technology to help drive television-network viewing,” said George
Schweitzer, president of CBS’ marketing group.

The goal was to debut the series -- about a group of young adults who
met in grade school -- “to a broad, diversified, receptive audience
that has the ability to start trends and generate buzz, which is

Taylor...

Well............ desperate times call for desperate measures, I guess.
A dud like 'The Class'. Go home, Jason Ritter. You and Colin (Hanks)
just aren't wanted here.

Obveeus...

So, 4.4 million potential viewers to generate buzz...but likely 4.4million
less potential for actual viewers in the ratings?

David...

On the upside if some of those viewers tune in for week 2 they can
claim a smaller viewer dropoff.

...or will the Tivo viewed pre-rating somehow show up on Nielsen ratings?

Anim8rFSK...

Yeah, that was the question raised about an entire summer of sneak
previews of SERENITY -- didn't that HAVE to hurt the opening box office?

exactly what TiVo offers,” he added.