"MyFox" moniker slowly creeping in to a Fox station near you!

More stations are slowly/quickly making the switch to a unified
identical red, white and blue Fox logo for their local affiliates and
identifying themselves as "MyFox [city name]". I don't think there's
EVER been such an affiliate identiy for one network, other than PAX TV

David M....

Gary Tait...

When piracy completely goes away.

Anim8rFSK...

Nonsense. Bugs have nothing to do with piracy.

Jim Reid...

They did originally, but now they are pretty much just marketing. It's

truth B told...

You want to see a network concerned about piracy? Check out the Televisa
newscasts that run in the US on Galavision.

They are so worried about their work showing up on other channels that they
watermark their exclusives with a wallpaper of Televisa logos. It is
annoying to say the least.

Anim8rFSK...

No, they really didn't. I did the second set of animated bugs ever, for
Fox. Basically they noticed NBC had 'em, so they wanted them too. They
had no reason they could express, other than that the other network had
'em -- believe me, the 'why are we doing this' question came upu A LOT.

Anim8rFSK...

Probably reflects their new programming. :-)

That was 10 years ago. They weren't worried about piracy at all.

The first (non animated) bug I ever saw was on A&E, on the early 1980s
Day of the Triffids. It was huge, filling a full quarter of the screen,
and came and went at a regular interval such that we were anticipating
it's return each time and howled when appeared. I doubt they were
concerned about piracy at that point in history.

It's

actually sad how many Neilson families are not sure what channel they
are on.

Anim8rFSK...

Yes. And sad that those silly diaries are assumed to be useful and/or
accurate.

The Fox network has no power to tell local Fox stations how to market
themselves. All the stations mentioned so far are owned by Fox.

<<>>

videonovels...

.

Actually, MANY of the networks mandate how a station should advertise
themselves. This has been common practice since the 1990s.... it's a
way for NBC, ABC, et cetera to compete against the 100+ channel cable
universe. ----- FOX network was the first by forcing stations to
change from:

WKRP-43 to FOX-43 (with the wkrp very small)

..during the early 1990s. Then in 2005-6, the FOX network mandated
that the logo have the same color/rotating box scheme as the FOX News
channel. The "my" moniker is something new for the 2006-7 season,
because of the acquisition of myspace.com.

Aside-

Some stations, even though they are FOX affiliates, refuse to give up

(using the name "PAX[channel number]"). Stations like Fox8 Cleveland
(WJW-TV8) is a channel that has yet to rebrand. I would assume you'll
see a change soon!

* "MyFox [city name]" websites currently in beta examples:

MyFox Philadelphia (WTXF-TV29):

MyFox Detroit (WJBK-TV2):

MyFox Colorado (KDVR):

MyFox Chicago (WFLD):

MyFox Tampa Bay (WTV):

akjack...

How did you miss stations in the top two Nielsen DMAs?