MyNetworkTV Ratings to Be Delayed

[...]

The network is the first to offer stripped programming on a regular
basis-in this case, telenovela-inspired dramas Desire and Fashion
House-and plans to sell the Monday-Friday airings as a whole rather
than each night individually.

Anim8rFSK...

Since here at least it will be prempted more often than not, that's
probably wise. Otherwise they're gonna routinely get zero rating
reports.

Patrick Joseph Mc Namara...

Speaking of which, it premieres tomorrow (Tuesday).

Consequently, ratings for the weekday telecasts of the MNT
strips-dubbed a "limited network"-won't be available to agencies,
advertisers and others until the Thursday following the conclusion of
the broadcast week. Also, there will be no overnight "fast affiliate"
information available.

The other broadcast networks have their primetime programming included
in the live and live-plus-same-day ratings reported on the following
Tuesdays, as well as in fast overnights.

[...]

But, Nielsen spokesman Jack Loftus says MNT chose to sell the
telenovelas as strips. It could have broken them out individually, the
way other networks do with episodes of reality and scripted fare airing
multiple times per week.

"They report it the way they want to sell it," he says.

Once the information is released, live-only and live-plus-same-day
numbers will be available. Another option will be to look at
metered-market data the morning after they air, which will include demo
data for the top 10 markets. Dave Barrington, senior VP of ad sales for
MNT, says, "MyNetworkTV will be posted and available to agencies and
advertisers on a day, date and program basis from Nielsen's National
Television Index, like every other network."