"Best" Superbowl ads?

The problem with the "Best" is that we have different definition of "best".

Best humor: "Don't judge too soon", with woman in window seat on airplane
trying to get to bathroom past sleeping guy only to hit air turbulence while
astride the guy's leg--barely edging out touch football beer ad.

Nancy1...

I think guys like this one the best; I liked the caveman the best.

Best visual: United Airlines's slaying dragons.

Nancy1...

The ad agency who developed this type of "drawing" should be shot at
dawn. I hate it.

Nancy1...

Best product placement: The push-button retractable Sharpie pen. It actually
sells the PRODUCT (which is the point of the ad, not merely to entertain.
Plus it had great name recognition of the brand.

Any other "best" category?

David B...

The monsters in love concieving and giving birth to a vehicle of some kind.