"Kyle XY" sets ABC Family record

from the futon critic

MILLIONS OF VIEWERS TUNE-IN TO DISCOVER WHO IS 'KYLE XY'

ABC FAMILY'S NEW DRAMA DELIVERS HIGHEST RATED ORIGINAL SERIES PREMIERE
AND TELECAST IN THE HISTORY OF THE CHANNEL

Bill Steele...

Hint: the *only* new program showing that night.

Casey McDonald's Guidance Counsellor, Ian J. Ball...

Incorrect - The "Falcon Beach" on ABC Family immediately after "Kyle XY"
was also new.

Series Ranks No. 2 In the Time Period Among All Basic Cable With a 2.1
Rating and Over 2.6 Million Total Viewers

Casey McDonald's Guidance Counsellor, Ian J. Ball...

This strikes me as off - I thought I recall "Wildfire" pulling in 3
million in its debut...

GarondoMarondo...

With all the money they spent on advertising I wonder if it all pays
off or not.

Burbank, CA (June 27, 2006) ABC Family's original scripted drama KYLE
XY heated-up ratings on ABC Family with its premiere Monday, June 26,
(8:00 PM 9:00 PM), delivering a 2.1 HH rating and over 2.6 million
total viewers, the highest for any original series telecast in the
history of the channel. The series ranked No. 2 in the time period
among basic cable in HH (2.1 rating), total viewers (2, 643), Adults
18-34 (0.9) and Adults 18-49 (1.1).

"Nothing is more rewarding than having a show you really believe in
come out of the gate strong," said Paul Lee, president, ABC Family."
It's such a great show and our marketing campaign seems to have really
resonated with the audience. We're being parodied on YouTube, we're
being recommended on iTunes, and we're being watched on cable. We're
absolutely thrilled."

The series outperformed year-ago time period deliveries by 50% in HH
(2.1 vs. 1.4), 52% in total viewers (2,643 vs. 1,735), 50% with Adults
18-34 (0.9 vs. 0.6) and 83% with Adults 18-49 (1.1 vs. 0.6).

Produced by Touchstone Television, the new ABC Family original series
about a mysterious boy with no past and no belly button, KYLE XY airs
Mondays (8:00 - 9:00 PM ET/PT). In addition, beginning June 30th the
first four episodes will be repurposed on ABC, Fridays (9:00 - 10:00
PM ET/PT). KYLE XY is currently available for download on iTunes and
beginning early July on the ABC Family broadband player.

Source: NTI, Coverage Area Rating