Commercials with on-going stories

I love the Capitol One Barbarians, and the Sprint guy helping
people whose messages were garbled was great. But the first of
these sorts of "series" were the Got Milk Commercials (still
going strong) and the 90s Folgers Commercials where the man and
the lady were slowly growing more intimate. I remember the guy
ended up on a WB series (Buffy?) and I can't recall ever seeing
the woman again, but my question is...

Default User...

Another long-running commercial series has been the Country Crock ones
(you never actually see the couple, just their hands and hear their
voices). They've gotten married and had a kid on the commercials.

My digging reveals that the male voice is Jack Riley, Mr. Carlin from
the old Bob Newhart Show.

Laddy...

The-N has been running a serialized Tampax commercial with an Hawaiian
surfer girl and her romance with a boy from the beach with some "sage"
Hawaiian advice thrown in during Beyond the Break. It's called Hawaiian Sage
with Sage being the name of the girl surfer. They also integrated her, the
girl surfer, into one of the episodes.

This is the new face of advertising, tell a story so that the viewer watches
the ad rathers than skips it. I think you'll see more and more of it along
with product placement directly into the show. Tampax is a major advertiser
for Beyond the Break and the brand name conveniently is weaved into
storylines like the Tampax Open surfing contest and shopping in the grocery
store and buying Tampax, etc.

Laddy...

"weaved" above should be "woven"

How did the Folgers series end? Or did it?

ctopper...

As others have mentioned, it was Taster's Choice. I don't know if the
story ever came to a conclusion in the commercials, but the popularity
of the commercials led to a novelization of the storyline, if you can
believe that, called "Love Over Gold," which may have presented some
sort of ending.

David Johnston...

Was that Folgers? In any case there was actually a novel so I guess
you could call that the ending.

khalleron...

Taster's Choice. Which just goes to show that advertising doesn't
work. You remember the ad, not the product.

Default User...

Well, that commercial series hasn't run in years. At the time, most
people could correctly identify the product, and if you read the site
posted elsewhere, the ads generated a 10% increase in sales after they
started. Not bad.

Then, there's that Head On commercial. Bet no one forgets the name of
that product!