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Serenity - that viral marketing did not work (firefly movie)
29 Jul 2006 12:29:07 -0700
rec.arts.tv
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videonovels...
AssBug...
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Wasn't that what I said? Ok, I didn't use the words "It is the
REFLECTED light that is the color, instead of the grass."
My Bad. I assumed a more intelligence reader than I got. Sorry for the
erroneous assumption!
Johnboy...
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I thought that the "color" of an object refers to the wavelength of the
light that it reflect, refract or radiate? So grass IS green - that is its
"color property", because that is the wavelength of light that it reflects.
Just like a yellow budgerigar is yellow because of a pigment that reflects
the yellow wavelength of light, a blue budgerigar is blue because of a
feather shape that refracts the blue wavelength of light, and a green
budgerigar is green because it does both.
To claim that grass is not green - just the light that it reflects is
green - is a semantic argument that does not carry very much weight,
otherwise the obvious next question would be "well, then, do you consider it
colorless?"
So, AB, if it isn't green, does it have a color at all? If it doesn't, then
does anything have a color?
Cheers,
Johnboy
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No 33 Secretary...
ravenlynne...
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I can respect that found them boring. What I can't understand is after
knowing they were boring to you, you then watched them a second time.
videonovels...
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Sometimes I like to watch a show twice, especially if I did not like
it, but tons of other people did. Like Firefly. And Farscape. It is
my hope that maybe I was in a "bad mood" the first time around and/or
maybe I just did not give it a fair chance.
That happened with Babylon 5. First time I thought it was dumb and
quit halfway through season 1. Then I tried it a second time, and
found I liked it, especially from episode 201 onward.
ravenlynne...
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Yeah, it got better with season 2.
AG...
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The future is not set.
And those kids... I wonder what they thought, when what they said had me
half laughing, and half crying (there is no emoticon for bending over
your legs and weeping for the future in half joy half pain; but there
should be)
I unthreaded the sleeves off the tshirt, y'know. It's *hot* out here. Be
the Special Hell, for me ';:-)
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To quote Joss Whedon in a Saturn Awards interview: "The movie did not
even make a blip on American theater," and "I would like to work with
the actor again, but it's doubtful that will happen."
videonovels...
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.
Actually you got it backwards. The movie was made first, and then the
viral marketing (hidden codes/references to serenity) came later as a
way to promote it.
I think what you meant to say was, "The huge dvd sales got the
movie..."
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That's sad. So much for the viral marketing campaign that was floating
around the web last year.
videonovels...
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.
Actually you got it backwards. The movie was made first, and then the
viral marketing (hidden codes/references to serenity) came later as a
way to promote it.
I think what you meant to say was, "The huge dvd sales got the
movie..."
ravenlynne...
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So the frak what? It still counts into the profitability of the movie.
The problem in this thread is that JW made a somewhat ambiguous comment
and everyone is trying to mindread what he meant, then push their
opinions through as his meaning, which is wrong. We don't know what he
AG...
meant. However the american mainstream public took the movie (and for
the most part I could care less about them...shows like the OC and
movies like "Little Man" make me think warm thoughts about WWIII) the
simple fact is the movie made and is still making money and the movie
has a large fan base. The movie may have not made a blip on some's
AG...
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And a rabid one (those who use it as argument point, they really don't
understand, but I think you do)
The movie may have not made a blip on some's
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radar, but it made a blip on a lot of people's radar.
AG...
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Touched, soul, life, altered. 'nuff.
Danke, ravenlynne. You don't fail it - the test of being human, so to
say...
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Al Gore...
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You are hereby invited to come over to alt.tv.firefly. Granted,
recently it is feeling a lot like a.t.f:Whole Earth Catalog, but we
occasionally talk about Firefly and Serenity.
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Rob Jensen...
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The viral marketing campaign got the movie made. And the movie was
cheap enough to make that it's generating a profit whether or not
AG...
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Indeed. I'm thinking that we'll rise again...
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Universal's accountants ever admit it.
GarondoMarondo...
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I don't see a profit, and this doesn't even cover the money spent on
promotion:
Anim8rFSK...
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A win is still a win even when it doesn't result in a world's record,
dude.
-- Rob
Barnabas Collins...
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Cost: $39 million
Worldwide Gross: $38,851,952
erilar...
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tickets or including DVDs?
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AG...
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Look beyond the single column of the spreadsheet. I know it's hard, but
videonovels...
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Look pal. Any movie that collects less than $100 million is considered
a flop. That's just the way it works. AS JOSS SAID: "The movie did
AG...
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Much the same was said of ST:TOS once, yes? Can you see the similarities?
videonovels...
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.
TOS is a tv show. We were discussing a movie called serenity.
AssBug...
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Also from a TV show. Or is that not relevant in your tiny argument?
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I doubt Star Trek the Motion Picture would have had a sequel if it had
flopped as badly as Serenity did.
AG...
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Media is media. Art is, well, art. The path from conception to convection
need not be limited to "traditional" means.
That the economics of film vs tv differ is becoming irrelevant.
What gets me is how compartmented all of it is - as your response
indicates. Well, it won't be, and doesn't have to be, anymore - as many
indie producers of all sorts of arts are discovering.
Leave your preconceptions at the door, sir. We're free here.
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Forge...
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It DID flop as badly as Serenity did. Or as badly as Serenity didn't,
depending on whether you're a glass-half-full type.
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AssBug...
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You mean, like it did?
Anim8rFSK...
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Star Trek The Motion Picture in no way shape or form flopped.
On a budget of $35m (Paramount tried to claim $42, but that included all
the money they'd blown off on Phase 2 and such) it had a domestic gross
of $82,258,456.
Grossing back 2.5x your negative cost is not flopping. Grossing back
less than your negative cost is.
karl...
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"negative cost"???
I dinna think it means what you think it means.
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AG...
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Oh, gawd, we have a beancounter here. Let us all rejoice in his wisdom.
The Duct Tape Avenger...
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Can you look outside the spreadsheet?
Anim8rFSK...
"Hollywood accounting" isn't reality, either. - as much as they'd love to
legislate it to be.
Anim8rFSK...
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not even make a blip on American theater," and "I would like to work
with the actors again, but it's doubtful that will happen."
ravenlynne...
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Yeah...because most of the Ocar winners were big money
makers...
take for example Crash...Won best picture this years. Yeah...it made
$54,580,300. I guess we should tell them that it's a flop.
Munich: Domestic Total Gross: $47,403,685
You can't just go by money.
karl...
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Even if you are going just by money you can't go just by the Domestic
Gross. At some point in the 1990's Hollywood movies started routinely
grossing more in foreign revenues than domestic. Then add in the ancillary
cross-promotional and merchandising revenues. Lucas really pioneered that
with Star Wars.
You also have to consider the cost to produce. Cameron's Titanic costing so
much to produce - $200 million plus promotional costs - had to be so more of
a 'hit' than another generic movie to recoup. IOW it would have been a
monumental flop grossing the same amount that would have made other movies a
blockbuster hit. Compare Titanic to an indie Sundance offering that cost $2
million to produce and grosses $50 million. That is undeniably a hit. If
that had been Titanic's gross Cameron couldn't have lunch in Hollywood
today.
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AG...
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But by what may be remembered? *g*
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Are you disagreeing with the Man? How are you more of an expert than
Joss Whedon?
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videonovels...
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Actually you got it backwards. The movie was made first, and then the
viral marketing (hidden codes/references to serenity) came later as a
way to promote it. I think what you meant to say was, "The huge dvd
sales got the movie..."
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try.
Anim8rFSK...
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And do what? Make up phantom grosses with no additional costs involved?
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The Duct Tape Avenger...
The Duct Tape Avenger...
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The folks at Enron had much the same attitude. Unfortunately the
accounting caught up with them as well.
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Brian Henderson...
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It just goes to prove that the movie sucked.
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Russell Watson...
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Loved "Firefly" for its short lifespan, and loved "Serenity", as well.
However, I felt from the beginning that as a feature film it was
doomed to failure. I would have rather seen it as a series of 4 or 5
made-for-TV movies on Sci-Fi or some other network that aired over a
couple of years' time, taking up where the series ended and
culminating in what became the "Serenity" movie (basically making a
streamlined version of the rest of season 1 and all of season 2 as
movies instead of 1-hr weekly episodes). I think the fans and Whedon
would have all come out ahead that way.
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