CW spins "Gilmore," "Veronica Mars" numbers

"GILMORE GIRLS" GAINS VIEWERS IN SECOND WEEK

"Gilmore Girls" Ranks Second in Women 18-34, Behind only "Dancing With
The Stars"

"Veronica Mars" Retains More "Gilmore" Audience Than "Top Model"
Lead-In A Year Ago in Key Demos

"Gilmore" and "Veronica" Combine to Win Tuesday in Teens and Female
Teens

Obveeus...

The 'spin' could have been much shorter if they had just said that youing
women don't like Baseball.

archang...

AIUI, that is their market for those shows and the ad buyers know
it too.

October 4, 2006 (Burbank, CA) - In its second week on The CW, "Gilmore
Girls" built over last week's seventh season premiere by 140,000
viewers (4.62mil) and held 100% of its premiere audience in adults
18-34 (2.2/7), according to Live Plus Same Day National Nielsen
ratings for Tuesday, Oct. 3.

Last night's "Gilmore Girls" climbed to second in the hour with its
target demo of women 18-34 (3.4/10) behind only "Dancing With The
Stars." "Gilmore Girls" ranked third from 8:00-9:00PM among women
18-49 (2.9/8).

The CW premiere of "Veronica Mars" retained more of its "Gilmore
Girls" lead-in among adults 18-34 (77%, 1.7/5) and adults 18-49 (74%,
1.4/3) than "Veronica" did a year ago following "America's Next Top
Model" on UPN.

With "Gilmore Girls" as its lead-in, "Veronica Mars" delivered its
third highest-rated telecast ever among adults 18-34 (tie), its second
best telecast ever in adults 18-49 (tie), and its fourth most watched
episode ever (3.3 million) since its debut two years ago.

The CW's new Tuesday line-up of "Gilmore Girls" and "Veronica Mars"
combined to win the night in teens (2.3/8) and female teens (3.5/12).