MyNetworkTV week one ratings

from broadcasting and cable

MNT Gets Off to Modest Start
By Ben Grossman

MyNetworkTV’s two new telenovela strips got off to modest beginnings,
according to the national numbers for the first four days of the
fledgling service, which launched on Tuesday, Sept. 5.

The 8 p.m. offering, Desire, averaged an 0.8 rating/1 share in
households, with viewership of 1.16 million. The show opened with a
1.0 rating Tuesday, and then recorded averages of 0.9, 0.8 and 0.7 the
next three days. The show inherited a 1.7/3 time-slot average in
August.

It averaged a 0.4 rating in the adult 18-49 demo, as 55% of the show’s
viewers fell in this range.

At 9, Fashion House averaged a 0.9 rating/1 share in households, with
viewership of 1.28 million. It opened with a 1.1 Tuesday, and then
averaged a 0.9, 0.8 and 0.8 the next three days. It inherited a 1.6/3
time period average last month.

The show averaged a 0.5 rating in the demo, with 57% of its viewers
coming from the 18-49 range.

Life won’t get any easier for the shows next week as the competition
increases when the major networks roll out their first full week of
the new season.