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It's Baffling Why Paul Won't Defend His Daughter's Mother
12 Jun 2006 14:10:04 -0700
rec.music.beatles
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ghugle...
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Why won't he post a new statement on his website? Why is he allowing
Heather to be destroyed and fed upon? What kind of father is he? What a
wimp. If his sheepiness continues expect the other foot to drop(Heather
making outlandish aquisations about Paul)
Slip Kid...
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Consider the following six rules of crisis management: [1]
1. Admit it. It’s shocking how many brand managers believe “If we
ignore the problem it’ll go away.” When this advice is followed, it is
often the brand (and the brand manager) who ends up going away.
2. Go Team. Put together a cross-departmental crisis team to act as
advisors and implementers. And give that team two standing orders – act
independently and avoid groupthink. Seek ideas and solutions that are
best for the brand, which often means taking an “outside” or marketplace
view of the situation, not an internal focus.
3. Say What? Ask yourself the 15 questions you’d hate to be asked.
And then be prepared to answer them honestly and aggressively.
4. Don’t Repeat Negative Words. Even when you deny them. “We didn’t
do anything illegal.” “I am not a crook.” The human ear doesn’t hear the
denial – only the accusation repeated by you. Don’t do it.
5. Says Who? Decide who will act as spokesperson for the company. It
shouldn’t be the CEO – if it is, then the media will never agree to
speak with anyone else. And it shouldn’t be a lawyer because, as far as
the general public is concerned, only guilty people need lawyers – and
“no comment” means “guilty.” Match the spokesperson to the specific
issue so he can speak with authority and knowledge.
6. Says You. When the media calls – take the calls. If you do not
give the press information from your point of view (see #3) they will
get it from someone else (usually someone less friendly and less accurate).
Michael
[1] ©2006 Miller Brooks, Inc. | Marketing, Research & Design
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appeyroad...
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If anyone could muster up an *aquisation* I'd like to see it.
Just what could Paul *defend* pray tell ?
ghugle...
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accusations
He could say the prositution stories are rubbish without an ounce of
truth to it.
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Slip Kid...
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Consider the following six rules of crisis management: [1]
1. Admit it. It’s shocking how many brand managers believe “If we
ignore the problem it’ll go away.” When this advice is followed, it is
often the brand (and the brand manager) who ends up going away.
2. Go Team. Put together a cross-departmental crisis team to act as
advisors and implementers. And give that team two standing orders – act
independently and avoid groupthink. Seek ideas and solutions that are
best for the brand, which often means taking an “outside” or marketplace
view of the situation, not an internal focus.
3. Say What? Ask yourself the 15 questions you’d hate to be asked.
And then be prepared to answer them honestly and aggressively.
4. Don’t Repeat Negative Words. Even when you deny them. “We didn’t
do anything illegal.” “I am not a crook.” The human ear doesn’t hear the
denial – only the accusation repeated by you. Don’t do it.
5. Says Who? Decide who will act as spokesperson for the company. It
shouldn’t be the CEO – if it is, then the media will never agree to
speak with anyone else. And it shouldn’t be a lawyer because, as far as
the general public is concerned, only guilty people need lawyers – and
“no comment” means “guilty.” Match the spokesperson to the specific
issue so he can speak with authority and knowledge.
6. Says You. When the media calls – take the calls. If you do not
give the press information from your point of view (see #3) they will
get it from someone else (usually someone less friendly and less accurate).
Michael
[1] ©2006 Miller Brooks, Inc. | Marketing, Research & Design
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