New? Iams commercial

New to me anyway. Shows cat being adopted, eating Iams, diving from top of
bookcase, opening doors, and waking owner. "her furry alarm clock"

EvelynVogtGamble(Divamanque)...

I think it IS quite new - I saw it for the first time last
night. Definitely originated with a genuine cat-slave, IMO!

I know most cat owners have experiences in common, but whoever wrote this
commercial I'm thinking has been lurking around here.

Just the whole tone felt that way.

Cheryl...

I haven't seen the commercial but I wish I hadn't tried doing a
search for the video online. I'm sickened by what comes up when you
search for "iams tv commercial". Yes, they were PETA videos but no
one can actually make this stuff without it really happening. I
can't see how it was faked, even by PETA.

EvelynVogtGamble(Divamanque)...

If it was the same PETA clip I looked at (in response to
some protest appeal posted on another thread), how could you
possibly see WHAT was happening????? The picture was so
small and dark, about all that was certain was that there
were some dogs in the video clip! (Nothing HAD to be
"faked", because nothing objectionable was actually SHOWN -
at least not in any recognizeable form.)

Cheryl...

I don't think we were looking at the same clip.

kraut...

Nowdays with computers and all anything and everything can be staged /
faked!!

Jo Firey...

Just because something is real doesn't mean that IAMS was involved in any
way. I wouldn't put much past PETA in there efforts to get attention.
Including animal cruelty.

As far as I can tell there isn't a great deal of moral difference between
"freeing or liberating" and animal and dumping one. It all involves
abandoning them with no way to care for themselves

L....

Ignorance raises its ugly head once again. The ALF liberates animals,
not PeTA.

As it is the Advantage commercial always catches my eye as the Border Collie
they use looks a lot like Kayla.

EvelynVogtGamble(Divamanque)...

I liked that commericial better before they put in the
annoying "voice over" (comparing Advantage to Frontline)
which masks the delightful bird trio's singing on the
birdbath before they fly away! The company should have
trusted the original ad as it was, IMO.

What ever happened to the custom of never mentioning a rival
product in a firm's own commericials? I remember there was

jXwXeXrXmXoXnXt...

Good question! When I was a kid, my mother explained to me that
commercials never mentioned the competition in their ads because
they didn't want you to be thinking about the competitors, but
only about them. I don't know if that was the real reason, but it
made sense to me at the time. Maybe some marketing people found
out that it didn't hurt business after all, to mention the
competition if you made sure to say that your brand was better
for X, Y and Z reasons. They probably figured that out by watching
how political campaigns are run. :)

once quite a to-do because the irreverent W. C. Fields
(whose radio show was sponsored by Lucky Strike cigarettes)
kept referring to his nephew, Chester, in his monologues.
Someone at the sponsor's offices finally tumbled to the fact
that would mean the nephew's name was Chester Fields!
("Chesterfield" was a rival brand.)